Here Comes The Fun

A playful hand-lettered graphic for the 2016 Oregon State Fair.

Dan reached out to me looking for a hand lettered piece to be the main imagery to promote the Oregon State Fair for 2016. I would hand letter the fair’s tagline, “Here comes the fun” along with “2016” in an organic and fun type style that also married well with their current brand standards.

This graphic would be the main image used when promoting the fair and was to be used for commercials, advertising and merch.

Fairley-with-state-v2

Created:
March 2016

Industry:
Entertainment

Client:
Dan Cox

Website:
oregonstatefair.org

Time Spent: 25 hrs
Research/Admin: 7hrs
Drawing: 7hrs
Digitalization: 5hrs
Presentation: 6hrs

Project Duties:
Hand Lettering
Illustration
Art Direction

Case Study

Below is an outline of my process from start to finish. Here you will be able to dig deeper into my design decisions and see for yourself how I ended up with the final result.

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Mood Board/ Art Direction

I started the process by putting together a bunch of vintage style type samples in a Pinterest Mood Board for my client Dan to review. We discussed various options until we reached an agreed art direction to move forward with.

We decided to create hand-lettered vectored design that would have a playful yet vintage feel. This included having the “2016” constructed in a way that could easily be removed as desired. This piece will be designed in a square ratio format and be readable even at small sizes. It will also have an emphasis on the word “fun”.

 

Concept 2
Concept 1

Drawing Concepts

For this project, I was to create 2 different concepts for my client to choose from each with their own look and feel.

Lettering Concept 1: Clean Mixed Type

For this piece, it was inspired by the “Be Humble” sample from our mood board. This design doesn’t have any supporting decoration because we wanted it to be completely type focused.

Lettering Concept 2: Victorian Lettering

This piece was more decorative and has subtle ornate additions to give the type more pull visually. The letters were inspired by the Victorian type samples “ERS” and “Lasso type” from our mood board.

Screen Shot 2016-05-16 at 10.35.04 AM

Photoshop

Once my client chose their favorite option, I was able to refine my work in Photoshop. I cleaned up my letters and made sure that my spacing and letter weight remained consistent throughout the piece.

I spent a few hours cleaning up my line work and making subtle tweaks along the way. Then once my letters were in tip top shape, I could bring them into Illustrator to vectorize.

here comes insta

Illustrator

When I placed my Photoshop document I separated out the capital C in “Comes” so I could better organize my layers. I then vectorized each using Image Trace so I could retain that same handmade quality from my micron pen. Then as a final touch, I put an equal amount of roughen texture so all the letters could have a consistent look.

When choosing the colors, I had to select a palette that was already established by the Oregon State Fair brand so that this tagline could match the rest of their branding material. Then to put more focus on the letters I added a slight drop shadow to help increase readability.