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IN BUSINESS SINCE 2013

Meet Dean Rodriguez: Your Dark Academia Designer

IN BUSINESS SINCE 2013

Meet Dean Rodriguez: Your Dark Academia Designer

WELCOME DARK SOULS

Unapologetic fashion, hand-crafted with a spooky soul.

I started Letter Shoppe in 2012 while stuck in a soul-crushing graphic design job. Everyone said making a living by drawing cool shit wasn’t realistic, but I said “screw that” and built a brand that’s bold, rebellious, and unapologetically weird.

Everything I create reflects my soul—dark, mysterious, with a sprinkle of whimsy. I design the clothes I wished existed when I was a plus-size goth teen who struggled to find styles that fit my vibe and my body. Now, I create apparel for those of us who’ve never quite fit into the mainstream.

Fashion should be inclusive and sustainable. That’s why my designs go up to 4X and beyond, crafted with soft, eco-friendly fabrics for my fellow texture-sensitive souls. If you love mixing femme and masc styles, or just want something comfy and unique, you’re in the right place.

Stories that come with sustainable style

Like you, the planet is beautifully diverse, and we want to keep it that way. We’re committed to doing our part to reduce waste, which is why we use eco-friendly inks on recycled fabric for our limited-edition slow fashion pieces.
Our partnerships:

Printful and Threadless are our sustainable order fulfillment partners, minimizing waste and overproduction. They offer ethically sourced apparel designs with a light carbon footprint.

Ethical practices:

Our partners prohibit forced labor and underage workers, ensuring fair compensation and benefits for all of their employees. We prioritize strict health standards so all our products are safe to use.

Upcycled clothing:

Coming soon, we will be enhancing our sustainability with upcycled fashion! Using recycled materials, we'll create unique pieces through cropping, hand-painting, and sewing.

Beautiful icon design by SBTS2018 from flaticon.com

FROM VISION TO REALITY

Branding & merch design for the bold and rebellious.

Looking to level up your brand with bold, hand-crafted illustrations? You’re in the right place. At Letter Shoppe, we specialize in creating standout custom T-shirt designs and merchandise for brands with a rebellious edge. Whether you’re launching a new idea or a full-blown clothing line, we’ve got you covered with everything you need to bring your vision to life.

We’re not just about slapping designs on shirts; we’re here to help you craft something truly unique. From art direction and marketing strategies to finding ethical vendors who align with your values, we’re committed to making sure your products aren’t just profitable but also sustainably and ethically produced.

Since we’re a tight-knit team of two, we only take on one client at a time. This ensures each project gets our undivided attention—no burnout, no half-measures. Our standard turnaround time is two weeks, with project pricing starting at $2,500.

Got a killer idea? Let’s make it happen. But heads up—availability is limited, so if you’re ready to create something that truly stands out, now’s the time to reach out.

Let's make your dream project a reality!